What do the E, N, and I ratings in the Maps report mean?

These ratings indicate your business’s local search visibility at different distances from your location:
  • E (Extended): Measures your ranking in areas farther from your core business location. A strong "E" rating means your business is visible even in distant areas.
  • N (Nearby): Reflects how well you rank just outside your immediate service area. High "N" scores indicate strong visibility in surrounding neighborhoods.
  • I (Immediate): Represents your ranking in searches closest to your physical address. A high "I" rating means you are a top choice for local searches near your location.
Why are these ratings important?
They help you understand how far your business is reaching in local search results and where you may need to improve visibility.