Google Analytics is an important digital marketing tool because it provides businesses with information about the people visiting their site. It's important to know how people arrive on your site, because it gives you an idea of what marketing efforts are working and what methods need work. For example, social media should be more of a focus for a business if social media is not generating visitors. To learn more about why you should use Google Analytics for your website, please visit https://www.google.com/analytics/analytics/#?modal_active=none. To review Analytics for your campaign, click on the “Analytics” icon on the right of the dashboard.
To learn more about Analytics, here's a quick video summary to get more familiar with the Analytics icon section in Clickx.
Below is a pie chart showing a traffic summary of how users are finding your website.
Google Analytics also lets businesses track how engaged their visitors are with data on pages visited per session and time spent on the site. With this information, businesses can get a sense of how engaging their site is to visitors. If a company tweaks its online strategy, it will be able to evaluate the success of the changes with Google Analytics data.
The Referrals tab shows a list of website sources and data to show where a customer originated from to find your website. You can view the specific web pages and links a customer visited to find your website, rather than finding your website from a search engine or directly. For an example, a customer might have found your website through Facebook. Additionally, the referrals data can provide insight on how many users came from a website source, the average page views per session, the average session duration, % of new sessions from a web source, and bounce rates to learn more about customers visiting your website.
The Locales tab shows where all the users who visited your website page are located around the world. There’s a world map and a detailed table showing the list of countries, how many users came from a website source, the average page views per session, the average session duration, % of new sessions from a web source, and bounce rates to learn more about where customers are coming from to visit your website.
The
Goals tab shows a list of goals that were made for your campaign. You can view whether a goal was completed or not, goal value, goal conversion %, and goal abandonment rate.
The
Social tab
shows social media data to provide information on which social media website a visitor came from. Before you track your social media data, it is important to connect your social media accounts to Clickx. The social media tab displays how many users came from a social media source, the number of page views, the average session duration, and the average page views per session to learn more about customers visiting your website. For example, a customer might of found your website through Facebook on October 6th and viewed an average of 1.47 website pages.
The
Shared URLs tab shows data on all of the URLs that were shared from your company website. You can track each URL to see how many people came to your website from a shared URL,
the number of page views on a shared URL, the average session duration, data hub activities, and the average page views per session to learn more about customers visiting your website through shared URLs. Data hub activities monitors the number of activities on a shared URL like comments, votes, likes, dislikes, etc.
The Landing tab shows all the landing pages from your company website. You can track data for each landing page to learn whether a page is a good source or not at attracting visitors. In this tab, you can learn how many people came to a landing page on your website, the number of page views on a landing page, the average session duration, data hub activities on a page, and the average page views per session to learn more about customers visiting landing pages on your website. Additionally, you can see what the source of the landing page on a device is from such as a mobile device, tablet, or desktop computer. For example, a visitor might of visited your pricing landing page on a mobile device for two minutes and posted a comment.
