The Clickx Glossary is a brief dictionary containing a list of words/terms, in alphabetical and numerical order, explaining key concepts and terminology that are used throughout Clickx. The purpose of the glossary is to help customers better understand terms, subjects, sections, articles, etc. in order to effectively use the Clickx app.


#

  • 301 Redirects - is when the server responds to a requested resource and is assigned to a new permanent URL. It will contain a reference to a new URL where the resource was moved. For example, the browser may have to request a different page on the server or repeat the request by using a proxy server. For more information, visit the Site Audit icon section.


  • 4xx Errors - is a group HTTP status codes. They indicate that the request for a resource contains bad wording/phrases or cannot be filled for some other reason, usually by a mistake of the client sending the request. The server normally includes an explanation of the error and whether it is a temporary or permanent condition. These status codes are applicable to any request method. For example, the client may request a page that does not exist, or the client may not provide valid authentication information. For more information, visit the Site Audit icon section.


  • 5xx - is a group HTTP status codes. They indicate that the server cannot complete the request because it encounters an error or can’t perform the request. The server normally includes an explanation of the error and whether it is a temporary or permanent condition. These status codes are applicable to any request method. For more information, visit the Site Audit icon section.



A

  • Admin Capabilities - as a campaign admin, you have access to additional features in Clickx compared to a campaign user. Just like a campaign user, both users can edit data and enter new information in each section of Clickx. On the left side of the Clickx dashboard, only a campaign admin has access to these additional tabs available to choose from.


  • Ads - is a tab that is featured in a couple Clickx icon sections. The ads tab shows previews of your Adwords campaign ads, including PPC and display ads, and is great to monitor each ad’s metrics. Each ad shows a preview of the ad with a display image, text headline, description, and URL on its landing page.


  • Alexa Rank - is a ranking system that ranks websites in order of their popularity, frequency of visits, and estimated page views on a site in the past three months. The ranking is based on web traffic from users and the data is collected from a accumulation of browser extensions.


  • Analytics (Icon) - is an icon section in the Clickx dashboard. When you integrate Google Analytics, all your campaign data will be easier to track for your website. Furthermore, it can provide information on how people are arriving to your website and give you an idea of what marketing efforts are working and what methods need work. By using Analytics on Clickxx, you can easily track website traffic, keywords, locales, landing pages, conversions, etc. for your website. 


  • Anchor Text - is clickable text in a hypertext link. The text is usually highlighted in blue and can be clicked on to open a specific web page. A specific web page, from the anchor text, can be used to determine the ranking that the page will receive from search engines.


  • Archives - archive or store away a campaign by clicking on the folder icon, on the right side of the company name in the Campaigns tab. Once you archive a campaign, they will appear in the "Archived Campaigns" tab. The campaign and archived campaigns tabs can only be accessed by a campaign admin.


  • Average Cost - is a metric determined by dividing cost of a keyword divided by the number of clicks on a keyword.


  • Average Position - is a metric that calculates the average ranking of a keyword on a search results page.



B

  • Backlinks (Icon) - is an icon section in the Clickx dashboard. Backlinks are incoming links from a specific site to another site. Links to your website will bring visitors from the other site while links to your site from reputable sites will improve your site's optimization for search engines. With Clickx, you can measure how successful individual backlinks are in bringing visitors to your site. Spreading the word about your site on other websites is an effective way to build brand awareness. Users can view data on trust flows, citation flows, referring domains, etc in the backlinks icon. 


  • Bounce Rate - is the percentage of visitors who enter a single page or website and then leave (bounce). Websites with low bounce rates have engaged users who continue to browse and view more pages on the same website. To lower your bounce rate, you should try and improve the user experience, which might include design, usability, or better content.


  • Broad Match - is a keyword match type that shows a modified or variation of a word. For an example, a modified version or variation of the word, “shoes” could be “red shoes”, “men’s shoes”, etc. A broad match can match to misspellings, synonyms, related searches, and similar variations.


  • Broad Match Modifier - is a keyword match type that shows a modified or variation of a phrase, in any order. For an example, a modified version or variation of the word, “red shoes” could be "red running shoes", "shoes that are red", etc. 


  • Business Management - is a tab section in the left side of the Clickx dashboard. It’s convenient when you want to modify credit card information, change content order settings, or update your company logo for your Clickx profile.



C

  • Call Analytics - is an icon section in the Clickx dashboard. This section allows you to track your calls from customers who found your business online. You can track calls by status, unique callers, leads per day, caller id, caller name, campaign name, date of call, duration of the call, and call status. You can view when the call started and ended, as well as listen to a recording of the phone call. 


  • Call Tracking - Call Tracking is a key element in the Call Analytics icon section in the Clickx dashboard. Call Tracking can easily track phone calls for your Clickx campaigns. Clickx uses unique phone numbers to track calls from customers who find your business through PPC. Once it's setup, you’ll have amazing insight into exactly which keywords and text ads are generating phone calls to your business.


  • Call By Status - is a feature in the Call Analytics icon section in Clickx. Calls By Status is a great chart to view how many phone calls were answered, unanswered, or canceled that went to your company.


  • Caller Name - is a feature in the Call Analytics icon section in Clickx. Caller Name shows the contact name, company name, or city and state of where the phone call originated from. Caller Name are from customers who find your business through PPC.


  • Caller Number - is a feature in the Call Analytics icon section in Clickx. The Caller Number is also called, “Caller.” This shows the phone number of the caller from customers who find your business through PPC.


  • Cache - is collected data that is stored temporarily by your browser when you use the Internet. Cache data can be search terms, passwords, responses, etc. that you submitted. You can delete cache and clear the data at anytime to speed the process of loading websites.


  • Campaigns - as an admin, you can manage your campaigns in the Campaigns tab. In the campaigns tab, you can view all of the campaigns that your company is paying for and using. Search a campaign by name, label, or service in the search bars. 


  • Campaign Logo - is in the Business Management tab section, where you can upload or update your company logo. 


  • Canonicalized Pages - is when individual pages can be loaded from multiple URLs. When multiple pages have the same duplicated content but different URLs, it creates a problem. The problem is that the popularity of the pages get split up. Canonicalized pages help search engines, like Google, identify what the original page is in relation to the same duplicated content.


  • Citation Flow - is a metric that predicts how influential a link in a website might be, based on how many sites link to it. The quality of the links are not considered. A good citation flow is easier to get than a trust flow.


  • Clicks - is another word for interactions. Clicks show how many times a keyword was clicked on. It could also count if you view a video ad. Clicks can help you understand whether if an ad is appealing to a consumer or not.


  • Clicks Previous Period - is a feature in the PPC Reports, Retargeting, and Display icon sections in Clickx. Just like a click, a click for the previous period is a metric that shows how many times an ad was clicked (interacted) on from its source and is measured from the previous period (last month or so). Each time a campaign ad, retargeted ad, display ad, etc. is clicked on Google, it is counted as one click (interaction).


  • Clickx Support Forums - is a useful knowledge base website for customers that consists of articles, images, and videos for each section of Clickx. The knowledge base is a great guide to address commonly asked questions and answers to help you find solutions, understand Clickx, and make your experience as easy as possible. Go to this link to view the forums: http://support.clickx.io/.


  • Clickx Support Ticket page - is a page in the Clickx support forums. The ticket page is useful if you need to report any problems you experience with Clickx. The Clickx team reads all feedback carefully, and we will respond as soon as possible. Go to this link to go to the ticket page: support.clickx.io/support/tickets/new.


  • Click-Through-Rate (CTR) - is a metric determined by the number of interactions or clicks on an ad or link divided by the number of impressions of an ad, page, email, etc.


  • Community Feedback - is a section in the Clickx support forums. This section is useful for customers who want to post questions, answer questions, give an opinion, suggestion, concern, and give feedback to other customers in the Clickx community. The community feedback section is an additional Clickx support channel and a good way for community members to help each other. This section helps customers get a sense of what areas of trouble other customers are having or features that are highly requested. 


  • Company Admin - is a Clickx account who is an admin of their company. A company admin has admin capabilities in Clickx and has access to the features on the Clickx dashboard. They also have access to additional features in the app compared to a company user.


  • Company User - is a Clickx account who is a user of their company. A company user has user capabilities in Clickx and only has access to the features on the Clickx dashboard and the tabs on the left of the dashboard.


  • Competitors (Icon) - is an icon section in the Clickx dashboard. In this section you will be able to see a list of your competitors and compare the digital marketing efforts of your business to your top competitors. It's crucial to know who you're competing against in a competitive market. Clickx provides business owners with insight on how given competitors generate web traffic. Businesses can track competitors of their choosing. This section can show competitors' organic keywords, paid keywords, external backlinks, trust flow, and citation flow, etc. 


  • Content (Icon) - is an icon section in the Clickx dashboard. This section allows you to order content for your website and view your orders all in one place. You can specify what kind of content you want based on product type, industry, type of writer, writer level, number of words used, etc. Content can be created for websites, articles, blogs, products, etc. 


  • Content Audits - is a process of evaluating the quality of the content on a website. Content Audits are critical to fully understand and evaluate the performance of your content for business standards, goals, needs, search optimization, web analytics, etc. They are very useful to identify whether the content on a website is consistent and follows style and editorial guidelines. Additionally, content audits are great to establish a basis for gap analysis between content you have and want to have. The audit process helps determine any revisions, removals, or migrations necessary for change.


  • Content Ordering Settings- is a great tool if you need to improve the content for a website. By doing so, this will help the content developers have a better understanding of what information you want to use for content on a website.


  • Conversion - is when someone clicks on an ad and takes action, like purchasing a product. Conversions are useful to determine how valuable your ads are for your business and what customers do after clicking on your ad.


  • Conversion Rate - is the average number of conversions (clicks on an ad and takes an action) and dividing that by the number of total ads clicked on that can be tracked. For an example, if you had 10 conversions and 500 clicks, your conversion rate would be 2%. A conversion rate is a useful metric for advertising purposes.


  • Cookies - a small file that gets saved on someone’s computer to help store information and preferences that have been used on visited websites. They’re used to save settings and preferences from visited websites so it can track how the user is interacting with the site. For example, cookies could be used to track how ads are getting converted. Sometimes cookies can cause problems and you may have to clear cookies from your Internet browser so it clears the data and can run faster.


  • Cost - is metric in AdWords to determine how much you paid for a keyword or ad. 

  • Cost-Per-Click (CPC) - is the price that you pay for each click on an ad. You bid on ads and put down the highest amount that you want to pay for a click on an ad. When you bid on ads, you can choose to set a daily ad budget and have automatic bidding or manual bidding turned on.

  • Cost-Per-Thousand (CPM) - is the number of impressions or views on an ad for every thousand (potential) customers, whether the ad was clicked on or not. For an example, if a website charges $3.00 CPM, the advertiser needs to pay $3.00 for every 1,000 impressions of its ad. CPM is used to price web ads and uses CTR or the Interaction rate as a good measuring tool to determine success. CPM is great to build brand awareness. 


  • Crawled URLs - is a program or automated script that scans URLs to gather errors, data and information, validating HTML codes, etc. Crawled URLs scans all URLS, unique pages, duplicate pages, paginated pages, noindex pages, non-200 status codes, failed URLs, etc. to collect and build a searchable index for faster searches on search engines.


D

  • Dashboard - is the homepage of the Clickx app platform. There are numerous icons to choose from and a side bar as well for more campaign features. Additional features may be available to you, depending on your settings, pricing plan, and account status. Each icon in the dashboard is a vital component for your campaign and necessary for improving your digital marketing efforts. Inside each icon section shows useful data, metrics, information, and overviews to help track and stay up to date with your campaign. 

  • Dates - the dates tab is a feature in most of the Clickx icons. This tab allows you to narrowly define your search terms by date. You can view your campaign data by today’s date, yesterday’s date, the last 7 days, the last 30 days, this month, last month, or create a custom date range.

  • Did you find this helpful? - is a link at the bottom of every page in the Clickx support forums to help give feedback for each section. This support link helps Clickx better understand if a page was beneficial or not. 

  • Display (Icon) - is a icon section in the Clickx dashboard. The Display section is good for monitoring performances of display ads for your campaign. Furthermore, the display ads get linked to Google’s Display Network. Using Google’s Display Network, it can find specific target audiences by using a network that has millions of websites. These websites cover a vast majority of the Internet (more than 90%), which are associated with the Google Display Network. The display tool can help target campaign ads to reach audiences on a variety of ad formats and in different ways. Ad formats such as image, video, rich media, or text ads can show on the Display Network. This network can help you reach audiences when they are looking at an image, watching a video, using an app, browsing on a website, mobile site, or checking emails. To help reach specific audiences, you can select specific pages, websites, videos, apps, keywords, topics, demographics, categories, etc. of where you want your campaign display ads to appear.  


E

  • Exact Match - is a keyword match type that shows the exact word. For an example, an exact match of the word, “new shoes” would be “new shoes.”


  • External Backlinks - is a hyperlink that points to an external domain. It points to any domain other than the the domain’s source. If another website links to you or you link to another website, this is considered an external backlink.



F

  • Failed URLs - every web page has its own unique web address (URL). A failed URL is when the link to the web address is broken, deleted, or moved and you can’t connect to it. Usually an error page will pop-up.


  • FAQ - is the frequently asked questions section in the Clickx support forums. The FAQ section covers commonly asked questions, answers, and topics of Clickx. 


  • Feedback - is useful information or reactions by Clickx users that are reported. Submitting feedback about Clickx is always important to help us understand how we can improve the platform in anyway. Feedback can be about the Clickx platform, Clickx website, Clickx support forums, accessing Clickx, community feedback, or anything Clickx related that you want to address. 



G

  • Google AdWords - or Adwords is an online advertising service created by Google that can be used by businesses who want to display their ads on Google and the Google Display Network. It is useful to increase web traffic, promote your business, sell products or services, etc. The ads are based on keywords and cookies, from the content of the business's web pages, that they pre-established. Businesses make a budget for the ads and pay when people click on them. Your ads can reach people when they’re interested in your business at the perfect moment.


  • Google Analytics - is a web analytics service by Google that provides detailed statistics and tools to track marketing campaigns, website traffic, social media, target audiences, landing pages, conversions, performance, etc. for your website. By integrating Google Analytics with Clickx, it will bring analytics and data to one place so it can be easier to track your campaigns in an all-in-one SEO dashboard.


  • Google Analytics User Management - is a useful tool in Google Analytics that helps you manage permissions for your Google Analytics user accounts. You can add, modify, or delete permissions for users at anytime to help manage your Google Analytics effectively.


  • Google Business Account - is a tool on Google that lets you create a business account to run location ad campaigns or share location management data of your locations with multiple users. The tool is like a shared folder that contains all your locations in one place. You can manage your online presence and decide how your business information appears on Google. By inputting your business information, you can help customers find you and tell them the story of your business.

  • Google Display Network - is a tool by Google that can find specific target audiences by using a network consisting of millions of websites. These websites cover a vast majority of the Internet (more than 90%), which are associated with the Google Display Network. The display tool can help target campaign ads to reach audiences on a variety of ad formats and in different ways. Ad formats such as image, video, rich media, or text ads can show on the Display Network. This network can help you reach audiences when they are looking at an image, watching a video, using an app, browsing on a website, mobile site, or checking emails. To help reach specific audiences, you can select specific pages, websites, videos, apps, keywords, topics, demographics, categories, etc. of where you want your campaign display ads to appear.  


  • Google Search Console - is a free search tool by Google that monitors your website presence in Google searches. Specifically, this tool measures keywords and search data to show businesses how they rank on specific keyword searches and how they’re generating web traffic. Google Search Console serves as a measuring stick for the marketing efforts of a business.



H

  • H1 Tag - is your main website title or emphasized text that will appear as the top header and is the largest, in terms of font size and hierarchy. The second largest tag would be H2, followed by H3, H4, H5, and H6.

  • Historical Data - you can review historical data for your keywords in the Keywords section of Clickx. This section shows keyword data from over the last sixteen months or so. It shows you the progress of how your total saved keywords are ranking over time for Google and Bing. You can see each keyword, along with the URL link that would show in a Google search for that keyword. Additionally, it will tell you whether a keyword has increased or decreased in the rankings.


  • HTTP Requests - is when a client sends a request message to a server that consists of a subject request line, some headers, and body content. The server will write resources, content, or perform functions for the client’s request. Next, the server will return a completion message back to the client containing status information about the request.



I
  • Impressions - is a metric that measures how many times an ad was viewed from its source. Each time an ad shows up on Google, it is counted as one impression. Impressions are when someone sees an ad, not when they click on it.


  • Impressions Previous Period - is a metric that measures how many times an ad was viewed from its source during the previous period (last month or so). Each time an ad shows up on Google, it is counted as one impression.


  • Integrations - is a tab section in Clickx. This section is a useful tool for managing and syncing your third-party applications, such as Google Analytics Google Search Console, Perfect Audience, etc., with Clickx. Integrating third-party applications with your Clickx account will help you run your business more effectively. Clickx can easily track your campaign metrics from these softwares and summarize the reports for you.


  • Interactions - or another word for clicks, shows how many times a keyword was engaged with. Interactions could also count if you view a video ad.


  • Interaction Rate - is also called Click Through Rate (CTR). An interaction rate is the number of interactions or clicks that your ad receives divided by the number of impressions the ad is shown. So if you had 8 interactions and 100 impressions, then your CTR would be 8%. Interaction rates explain how your keywords and ads are performing.


  • Internal Broken Links - is an issue that displays in the Site Audit section in Clickx. Internal Broken Links are a list of links that show you which ones are broken on your website.


  • Invitation Status - is in the User Management side tab in Clickx. This tab shows the status of all pending invitations to potential users for your Clickx account. When you invite a new user to Clickx, you can determine what information they have access to based on the role you select for that user.


  • Invite New User - is a tab section in Clickx. This section is convenient when you want to add a new user account for your Clickx profile. A new user account can view and/or edit the information on the account, based on their role. When inviting a new user, you can determine what information they have access to based on the role you select for that user. A user’s role can be a company admin or a company user. 


  • Issues (in Site Audit) - are issues that are shown in the Site Audit section of Clickx. You can click on each issue to view the problems and it can show statistics of that specific issue. For example, if you click on “Internal Broken Links”, the links themselves will appear to show you which ones are broken. The issues reported will include a lot of fixable problems such as; broken links, max title lengths, duplicate titles, etc. Every issue can be downloaded as a .CSV spreadsheet for readability.



J



K

  • Keywords - is a word or phrase that describes your company’s product or service to help dictate when, where, and how you want your business to show up on digital channels. To attract the best possible customers, it is important to have relevant keywords for paid or organic campaigns. Keywords can help match to sites from the Google Display Network and can appear based on similar keyword search terms or keyword match types. Bad keywords can lead to poor positions in search engine rankings, as well as higher keyword prices. A website that has excellent content and speaks the same language as a customer or visitor can help connect keywords to attract new customers to your website.


  • Keywords (Icon) - is an icon section in the Clickx dashboard. The Keywords section is useful for adding, exporting, or deleting keywords for your campaign, viewing keyword rankings, and managing keyword historical data. The keywords icon will ultimately teach you what keywords are and aren’t working to attract relevant and new customers to your business.



L

  • Locales - is in the Analytics section in Clickx. The Locales section shows where all the users who visited your website page are located around the world. There’s a world map and a detailed table showing the countries, # of users, page sessions, average session duration, % of new sessions, and bounce rate describing the visitors to your website.


  • Location Management - is a tab section in Clickx. This section is useful to track your local listings, review landing pages, and upload positive or negative reviews about your business. Local listings improves the online presence of your business. The more local listings you have, the more visible your business will be online. Just enter your business information and we'll secure local listings for you. If your business has multiple locations, you'll have to enter the information for each location. 


  • Local Listings - is an online profile of your business with its contact information. There are many online business directories to submit a local listing on. Local listings can make your business more visible on the Internet so customers can find it easier. Additionally, the more local listings a business is listed on, the higher chances that your business will be ranked higher.


  • Local Profiles (Icon) - is an icon section in the Clickx dashboard. This section is useful to track your online profile and view a list of sites that your online profile is listed on. You can view your local listings and see which online business directories have your business listed on them. The status shown for a listing will indicate if it's live or not and will preview what the listing looks like.


M

  • Match Type - shows the different match types of a keyword that you want to use when you create an ad in Google Adwords. A keyword can be listed as a broad match, broad match modifier, phrase match, or exact match. Keywords that have negative matches can be excluded from the match type's list because they aren't relevant to your AdWords campaign. The main objective is to have keywords that are effective and relevant to your campaign. Understanding a keyword match type can help clarify how ads are performing based on their listed match type and decide which searches can activate your ad.


  • Meta Refresh - is HTML coding that automatically refreshes the web page or redirects the web visitor to a new landing page after a specific number of seconds. Sometimes a meta refresh is used when a web page address is changed but you still want visitors to find the new web page.


  • My Profile - is a tab section in Clickx. This section is useful to view your profile and email information. You can edit your profile to update your username, first name, last name, phone, and address. Additionally, you can change your password and edit your email notification preferences.



N
  • Non-Indexable Pages - is when you want exclude certain pages on a list of search engine results. You would do this is if you want to prevent duplicate content pages from showing welcome pages, thank you pages, admin pages, etc. 


  • Non-200 Status Codes - is a common response for successful HTTP requests. It means that the HTTP request was received by the server and is being processed. 


O



P

  • Perfect Audience - is a retargeting web application that lets businesses bring back lost visitors by using audience data to construct Facebook ads, Twitter ads, banner ads, etc. It is a useful platform to convert visitors into sales and conversions.


  • Phrase Match - is a keyword match type that shows a modified or variation of the phrase. For an example, a phrase match of “cheap shoes” would be “cheap shoes for men”, “shoes that are cheap”, etc. 


  • PPC Reports (Icon) - is an icon section in the Clickx dashboard. This section is great for monitoring your AdWords campaign metrics for PPC, or paid-per-clicks. It can track an overview of your campaign metrics, how your paid ads are performing, where web traffic is driven, which keywords are effective, etc.


  • Primary Topical Trust Flow - determines that a website is trustworthy and is related in its niche or industry by showing areas that the site is linked to. It is useful to determine how well a site shows up in search results.


Q




R

  • Referrals - is in the Analytics section in Clickx. The Referrals section show a list of website sources and data to show where a customer originated from to find your website. You can view the specific web pages and links a customer visited to find your website, rather than finding your website from a search engine or directly. For an example, a customer might have found your website through Facebook. 


  • Referring Domains - is a website (domain) that has a backlink pointing to a page or link, to the site you are examining  


  • Reports - or a database report, shows a detailed statistical report and useful data for a section in Clickx. Reports are great to analyze and make decisions for your business. For an example, Clickx will show reports for site audits or call analytics to help improve your website performance or track calls with clients. 


  • Retargeting (Icon) - is an icon section in the Clickx dashboard. This section shows useful data to track how successful your retargeted banner ads have performed on converting bounced traffic into visitors, leads, and customers. Retargeting is an advertising strategy that shows relevant ads to consumers who have already used or visited your website or mobile app, without converting. The intention is to retarget ads to consumers while they are browsing the web, an app, or through Google. By using retargeting, you have the ability to re-engage interested consumers, increase brand awareness, sales, and ROI. 


  • Reviews (Icon) - is an icon section in the Clickx dashboard. This section can track your reviews from a variety of different websites all in one place. You can look at individual reviews for a business and where the review was made, an overall star review rating, and an option to copy the URL link to the landing page.



S

  • Search Console (Icon) - is an icon section in the Clickx dashboard. Google Search Console monitors your website's presence on Google. Specifically, this tool measures keywords and search data to show businesses how they rank on specific keyword searches and how they’re generating web traffic. Search Console features graphs for average position, impressions, clicks, and click-through rates to let businesses know if their marketing efforts are working. This section provides businesses with the opportunity to reverse engineer their content. Content creation can be difficult and time-consuming. Search Console gives businesses ideas of what kind of content they should be producing to rank higher for specific searches. By tailoring content to common searches related to their business, companies will improve their online visibility.


  • Search Impression Share - is a metric determined by the number of impressions you’ve received divided by the number of impressions predicted to receive.


  • Search Terms - is a tab in the PPC Reports section in Clickx. The search terms tab shows your list of keywords from your ads but also shows keywords that you haven’t added to the keywords list. This tab is useful to review how keywords are performing when they are used on actual searches from your campaign, related keywords to potentially add, and irrelevant keywords you want to remove.


  • Select A Campaign - is a button in the dashboard to switch back and forth between campaigns. Choose the campaign name to switch to and then click on change campaign.


  • Site Audit (Icon) - is an icon section in the Clickx dashboard. This section is good for running an audit on your website to see how it’s performing and how consistent your content is. You can review site issues, crawled URLs, uncrawled URLs, non-indexable pages, non-200 status codes, failed URLs, a universal crawl breakdown, and universal crawl page gaps to review website performance. Additionally, content audits are critical to understanding and evaluating the performance of your content against business goals, user needs, editorial standards, and performance factors such as search engine optimization and content use or web analytics.


  • Social (Icon) - is an icon section in the Clickx dashboard. This section is great for monitoring your social media accounts for your business. Connect your social media accounts to Clickx and share content to view everything in one place.


  • Social Retargeting (Icon) - is an icon section in the Clickx dashboard. The social retargeting section shows useful campaign data to track how successful your retargeted banner ads, for social media websites, have performed on converting bounced traffic into visitors, leads, and customers. Social retargeting is an advertising strategy that shows ads to consumers who have already used or visited your website or mobile app, without converting. These ads are relevant to the consumer, hoping to retarget them, while they are browsing social media sites. Unlike site retargeting, social retargeting is specific about which social media site you want to show your ads on. By using social retargeting, you have the ability to re-engage, increase brand awareness, sales, and ROI.


  • Summary - is a tab in the PPC Reports, Retargeting, Social Retargeting, Display, and Backlinks sections of Clickx. In these sections, the summary tab shows a detailed overview of information and data from your campaign.


  • Support (Icon) - is an icon on the right side of the Clickx dashboard. The support icon is a useful tool in case you need to contact Clickx support if you have a problem, to ask a question, etc. Use this tool if you can’t find a solution in the Clickx support forums. Fill in your information to send the message to the Clickx support team. If you have additional questions, visit our customer support forums page.  



T

  • Tags - is in the Keywords icon section in Clickx. You can add tags to keywords to easily track specific keywords for a campaign. If you have a lot of keywords, tags are helpful to organize a keywords campaign. For an example, if you needed to add tags for all keywords that had the word “Contractor” in it then you would tag all those keywords. So you would add tags to keywords such as, “Illinois Contractor” and “Ohio Contractor” to add to the “Contractor” campaign.


  • Trust Flow - is a metric that decides how trustworthy a link in a website is, based on how many trustworthy sites link to it. The quality and authority of the links are considered. A good trust flow is harder to get than a citation flow.



U

  • Uncrawled URLs - First and foremost, a crawled URL is a program or automated script that scans URLs to gather errors, data and information, validating HTML codes, etc. Uncrawled URLs are URLs that are in the crawl queue, but haven’t been crawled or indexed yet. Once the URL is crawled or indexed then it will be able to collect and build a searchable index for faster searches on search engines.


  • Unique Callers - is in the Call Analytics section in Clickx. Unique Callers shows how many times a phone number from a company or customer called. For an example, if ABC company called three times then it will show that ABC company made three calls. 


  • Unique Leads - is in the Call Analytics section in Clickx. Unique Leads shows the number of calls or leads that were tracked by Clickx when a customer found your business through PPC and contacted your company.


  • Universal Crawl URL Breakdown - is in the Site Audit section in Clickx. Universal Crawl URL Breakdown shows all the crawls that were made for your own website. Crawls will scan URLs on your website to gather errors, data and information, validating HTML codes, etc. The main crawls are “URLs in XML sitemaps”, “web crawl URLs”, and “organic landing pages”.


  • Universal Crawl Page Gaps - is in the Site Audit section in Clickx. Universal Crawl Page Gaps shows all the URLs from a website that weren’t indexed or were mistakenly indexed. The main crawls for page gaps are “only in sitemaps”, “missing in sitemaps”, and “missing in organic landing pages”.


  • User Agent - is a software that acts as a user on behalf of the information on your website. It reports information about the web browser and operating system to improve website stability. An example of an user agent is called, Deepcrawl.

  • User Capabilities - as a campaign user, you only have access to the features on the Clickx dashboard and the features from the tabs to the left of the dashboard. You can edit data and enter new information in each section of Clickx.

  • User Management - is a tab section in Clickx. This section is beneficial to track the list of users who have Clickx campaign accounts from your company. The list shows campaign usernames, emails, invitation statuses, last sign-in, and account actions (if you want to delete an user’s account). 


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  • Visits - is a feature in the Analytics icon sections in Clickx. Visits is a metric that shows how many users visited your website, how many pages were viewed per visit, the average time on the website, the percentage of new visits on a website, and the bounce rate for the last period (month or so).



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  • Website Admin (Icon) - is an icon section in the Clickx dashboard. The Website Admin icon section is an additional Clickx feature that can only be accessed by a company admin.



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