The PPC Reports section is a useful tool that can monitor important campaign metrics for PPC, or paid-per-clicks, to track how your paid ads are performing, where web traffic is driven, which keywords are effective, etc. To track your AdWords campaign metrics, click on the "PPC Reports" icon located on the middle of the dashboard. 

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To learn more about PPC Reports and tracking AdWords, here's a quick video summary to get more familiar with the PPC Reports icon section in Clickx.

 



On the top right of the page, you can view different tabs of the PPC Reports section such as the "Summary" tab, "Keywords" tab, "Ads" tab, "Search Terms" tab, and the "Dates" tab. On the top right of the page, you can view different tabs of the PPC Reports section such as the "Summary" tab, "Keywords" tab, "Ads" tab, "Search Terms" tab, and the "Dates" tab. Click on the "Summary tab" to get an overview of your AdWords campaign metrics.  


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On the “Keywords" tab, you can see a list of your keywords for your AdWords campaign. The “Keywords" tab is useful to track keywords that you are bidding for in your ads. Next to each keyword, there are categories that go into greater depth explaining the statistics about each keyword, along with tabs above the graph to view data graphs. Click on any category for ascending or descending order, based on A-Z or number values.


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Match Type shows the different match types of each keyword, omitting uppercase or lowercase letters. A keyword can be listed as a broad match, broad match modifier, phrase match, or exact match. Keywords that have negative matches can be excluded from the match type's list because they aren't relevant to your AdWords campaign. The main objective is to have keywords that are effective and relevant to your campaign.


  • Broad Match – shows a modified or variation of the word 
  • Broad Match Modifier – shows a modified or variation of the phrase, in any order
  • Phrase Match – shows a modified or variation of the phrase
  • Exact Match – shows the exact word

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  • “Clicks” show how many times a keyword was clicked on. 
  • “Impressions” show how many times a keyword was viewed from its source, whether the ad was clicked on or not. 
  • “Avg. Cost” is determined by, (cost of the keyword/# of clicks on the keyword). 
  • “CTR” or click-through-rate is, (# of clicks of a keyword/# of impressions). 
  • “Conversion” means how many visitors of that keyword were turned into a customer. 
  • “Cost” is how much you paid for the keyword. 
  • “Avg. Pos.” is the average position or ranking of that keyword on a search results page. 
  • “Search Imp. Share” is, (# of impressions received/# of impressions predicted to receive).

Choose the “Ads” tab, on the top right of the page, to view how your AdWords campaign ads are performing. This sections shows PPC ads for display images, text headlines, descriptions, and URLs on landing pages. The link in blue shows the text headline for the ad, the text in black is the description of the ad, and the URL link in green is the website source of the ad. You can click on the image or, where it says, “view full-sized image” to see the display image for the PPC ads.

 

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The “Search Terms” tab shows your list of keywords from your ads but also shows keywords that you haven’t added to the keywords list. This tab is useful to review how keywords are performing when they are used on actual searches from your campaign, related keywords to potentially add, and irrelevant keywords you want to remove. If you don't like the keywords or part of a keyword, you have to add those keywords to your negative keywords list in AdWords. It is important to add keywords into your negative keywords list to make sure your ads only appear to what was intended and shows specific keywords when they’re searched. A negative keywords list helps avoid spending wasted funds on keywords that are targeted to uninterested consumers. Understanding a keyword match type can help clarify how ads are performing based on their listed match type. On the search terms list, the red trash icon indicates that the keyword is already in the keywords list for your AdWords campaign, while the green plus icon indicates that the keyword is not included in the keywords list. Scroll to the bottom of the page to view more keywords, using the # page, next, last, and/or the rows per page button.

 

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The “Dates” tab allows you to narrowly define your search terms by date. You can view your campaign data by today’s date, yesterday’s date, the last 7 days, the last 30 days, this month, last month, or create a custom date range.


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There are three ways to create a custom date range. One way is by entering your specific date range on the top right of the “Dates” tab, where it shows a date range. A second way is by clicking on this tab and scrolling through the days and months to find your specified dates.

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The third way is by selecting a date range already listed. Click the apply button, on the bottom of this tab, and your campaign data will update to your specified search terms.